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AI transparency

Through the Springer Nature AI Principles, we are committed to transparency in our use of AI.

We also must make sure that any AI based content, tools or features we create follow legal regulations.

The AI Ethics team have created a document that details the standards we need to comply with. Go to the AI Compliance - Transparency Standards(PDF, 179KB)

General guidelines

You must make it clear to users:

  • when tools and features are using AI
  • what AI tools and features do
  • when content or other outputs have been produced by AI

If your product is an AI chatbot, agent or assistant this must be clear through:

  • naming (do not use a human name)
  • signposting, links and marketing
  • onboarding flows or introduction text

Make sure users know they are interacting with an AI based tool.

Label AI features and content

Use the Badge component to show when:

  • products, tools or features are using AI
  • content has been created by AI
Use case Badge text
A product, tool or feature runs mainly using AI. AI powered
Content is generated entirely by AI. AI generated
AI has partially created or drafted content that is then reviewed and edited. AI assisted
The product or service is, or is run by an AI agent. AI agent

Use the 'AI sparkle' icon in the badge with a text label. Do not use the sparkle icon on its own.

The badge should be close to the content or feature that it relates to.

Examples

AI generated label placed below the image in the bottom-left corner. AI generated label placed in the top-right corner of an article summary. AI powered label placed in the top-right corner of a question input field.

Mark AI content digitally

Outputs produced by AI must include machine readable metadata that marks them as AI generated or assisted.

This should include:

  • AI system name
  • company name
  • status (generated, assisted)
  • date and time
  • model
  • version

Tell users more about your AI tool or feature

Use the Details component to provide more information on how you are using AI.

Depending on the specific use case, this could include:

  • what knowledge sources or content an AI tool is accessing
  • what model an AI tool is using
  • a general, plain language explanation of what an AI tool is doing

You do not need to include lots of technical detail.

Examples

Expanded AI and data privacy details component showing a data-processing notice and links to the privacy policy and terms and conditions. Expanded ‘About this AI system’ details component showing information about the AI model. Collapsed AI and data privacy details component placed beneath guidance about explaining how AI is used.

Help improve this page

If you’ve got a question, idea or suggestion about how to improve these guidelines, post in the Ask Content Design Teams channel.